What if content
didn’t have
to wait ?
Create AI Sport content instantly without constraints,
with full control, clear ownership and ethical use.
01 — Today
Every day, teams need content.
More content.
That’s the expectation.
But reality looks different.
Players are busy.
Schedules change.
Production takes time.
And time…
is the one thing you don’t have.
02 — DHTA
This is where 
begins.
DHTA builds consent-based digital twins of athletes and IP owners. Structured, certified representations that clubs, leagues, and brands can use to create content, at scale, across markets, within rights that the athlete controls.
With DHTA Sport, you can
Scale your athlete’s presence, across markets, formats, and campaigns, simultaneously.
Stay in control, of how their identity is used, in every activation.
Unlock sponsorship inventory, that doesn’t depend on physical availability.
Publish across any channel, with full provenance and rights tracking.
04 — Ethics
All content is generated with C2PA certification, ensuring provenance tracking and protection against deepfakes or digital misuse.
Clarity on ownership. Control over how content is used. Trust in the system behind it.
Because speed alone is not enough.
Content should be created responsibly, with transparency and full control.
It should be ethical.
It should be ownable.
Work
with the best.
Some problems
are about speed.
Some are about time.
We chose to work on both.
Heredity is a digital extension of identity,
designed to preserve how we think,
decide, and pass knowledge over time.
Press / News
They are already
talking about it.
Global presence
From Europe
to North America.
Born in Italy.
Now in Vancouver.
Building globally.
Say
hello.
Contact us